Source: Esports Insider – https://esportsinsider.com/2026/01/pulsar-operate-pulsar-es-independently
Peripheral manufacturer Pulsar announced a change to its product structure. The company will run Pulsar eS as a separate division focused on esports. Pulsar eS will operate independently from the main gaming gear business.
This announcement came with the launch of a new Pulsar eS social media account on X. The account will provide updates on the PRO Series and a collaboration with VAXEE. Pulsar noted that the separation supports different goals and operating standards. The company mentioned the need for a clear focus when serving professional players and competitive users.
Pulsar eS is not a new brand. The company has released esports-specific products before, including mice, mousepads, and arm sleeves designed for competitive play. This separation formalizes an existing product direction.
Other tech companies use similar setups. Zowie operates as an esports brand under BenQ, while Sony launched INZONE for competitive gaming products.
Pulsar plays an active role in esports. The brand sponsors several teams and has its own rosters. In 2025, Pulsar expanded its presence in VALORANT esports. It partnered with VCT Americas and VCT Pacific, featuring broadcast events and weekly highlight content.
Pulsar has partnerships with teams like Paper Rex, Team Secret, and T1’s VALORANT rosters. The company collaborated with professional players in 2025, including Counter Strike 2 player Mathieu Herbaut and streamer Tyson Ngo.
Pulsar Esports fields teams in The Finals. The organization also competes in Deadlock events across various regions.
