North American esports organisation Cloud9 has renewed its partnership with food company PAGODA Snacks. Financial terms of the partnership were not disclosed.
Announced by the team through its social media channels, Pagoda will stay as the Official Egg Roll Partner for Cloud9’s League of Legends team for 2026 and 2027.
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Additionally, the snack company will continue to have its logo featured on the jersey and content throughout the competitive season. According to a release, C9 will also implement a loyalty programme designed to encourage fans to interact with PAGODA’s products and provide live event sampling.
PAGODA Snacks is no stranger to the League of Legends scene. The company signed a three-year deal with the LCS itself in 2024 and is set to return as one of the main partners this season.
Cloud9 is Strengthening its Partner Portfolio
The team’s commercial portfolio has expanded in recent years into new verticals.
Aside from more traditional partners such as car maker Kia, Mueller Esports Medicine, SecretLab, and Zenni Optical, the company has expanded its collaboration in the AI and Web3 industry. This includes forces with blockchain-based streaming network Theta Network and launching a Hackathon with Czech software development tool creator JetBrains.
“We are thrilled to be continuing our partnership with PAGODA® Snacks after the previous 2025 successes. At Cloud9, we strive to inspire gamers through community, competition, and the pursuit of mastery, a mission that requires the perfect fuel for every high-stakes moment,” commented Halee Mason, Vice President of Technology and Business Development at Cloud9.
“By returning as our Official Egg Roll Partner, we are levelling up our game-day snacks and digital content while offering fans exclusive Club9 challenges that include new rewards and sampling giveaways. From online quests to our annual in-person event at the Riot Games Arena, we’re making it easier than ever for the community to fuel up and connect with the PAGODA® brand.”
Source: https://esportsinsider.com/2026/01/cloud9-renews-pagoda-snacks-lcs-partnership
