European esports organisation Alliance has announced a partnership with cryptocurrency gambling platform Gamdom.
The Apex Legends and Counter-Strike 2-focused partnership will see Alliance feature Gamdom in its community and content initiatives, such as giveaways and video content series. Moreover, the company’s branding will be featured on Alliance’s official jersey. Financial terms of the deal were not disclosed.
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According to a release, the financial resources from the partnership will be invested in Alliance’s Apex Legends and CS2 teams, further accelerating their growth. Both teams will be able to run more bootcamps going forward, with Apex Legends also receiving performance coaching to boost the team’s level of play.
For CS2, the team will also have expanded support staff and the travel budget to compete in offline Regional Major Rankings (RMR) and LAN qualifiers.
Founded in 2013, Alliance is a long-standing esports organisation in Europe and has competed across several games. Aside from Gamdom, the esports organisation counts on the support of partners such as Shikenso Analytics, peripherals brand Razer, blockchain company Socios.com, and telecommunications firm Tele2.
Alliance’s Recent Esports Results
Alliance’s Apex Legends team has been the top team in EMEA this season, having won both splits of the ALGS Pro League. After winning Split 2 in October, the team will compete in the ALGS: 2026 Championship, which is set to take place next month in Sapporo, Japan.
On the CS2 side, Alliance has recorded regional success, having recently won the Svenska Cupen in November. The team is ranked 40th in the VRS Europe. and is currently competing in the CCT Season 3 European Series.
Jonathan Berg, CEO and Co-owner of Alliance, commented: “Gamdom isn’t just slapping a logo on a shirt; they are providing the resources we need to bootcamp, travel, and focus entirely on the server.”
“Alliance has always been about doing it our way. We fight harder, and we grind longer. Gamdom respects that mentality. This partnership gives us the ammo to keep pushing boundaries in Apex and CS2. With Gamdom at our back, we will also be able to find new ways to engage and entertain our ALLfam worldwide.”
Source: https://esportsinsider.com/
