European organisation G2 Esports has secured a partnership with the online crypto casino platform Betpanda.
The collaboration will see Betpanda join as the official global betting partner for the organisation’s Counter-Strike 2 team from 2026.
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The partnership will feature a series of worldwide initiatives, including giveaways, sweepstakes, tournament activations and more. Additionally, G2 Esports fans will see the partnership promoted throughout the year via video and social content.
Betpanda joins G2 Esports’ extensive portfolio of partnerships, which features well-known brands such as Herman Miller, Logitech G and Red Bull, among others. Betpanda will be featured on G2 Esports’ jerseys for its Counter-Strike team from 2026.
“Betpanda joins us at an exciting moment for the organisation,” said Alban Dechelotte, CEO of G2 Esports. “This alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.”
“G2 has set the standard for excellence in esports, and we’re proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,” said a spokesperson for Betpanda.
“Their view on innovation and creativity goes perfectly hand-in-hand with our way of breaking boundaries and reaching new fans and audiences.
G2 Esports’ run in the Counter-Strike scene has seen varying levels of success this year. Its greatest achievements include winning BLAST Open Fall 2025, where it defeated Team Vitality 3-1 in the Grand Finals. Moreover, the organisation was the runner-up at PGL Bucharest 2025 after losing to Team Falcons 0-3.
Fans can still see G2 in action at the StarLadder Budapest Major, with its first Stage 3 match beginning on December 4th, 2025.
Betting Partnerships in Esports
Betting sponsorships, particularly within the Counter-Strike 2 scene, have always been prominent in more mature esports ecosystems.
This year, North American brand 100 Thieves announced its return to Counter-Strike 2 following a multi-year collaboration deal with casino platform Roobet. Moreover, outside of CS2, 1xBet partnered with Brazilian esports organisation MIBR to support its VALORANT roster.
Source: https://esportsinsider.com/
