The Brawl Stars World Finals 2025, held in Stockholm, Sweden, saw a far more modest showing this year compared to the 2024 edition.
The tournament’s peak viewership dropped from a record-breaking 1.1m to just a little over 211,000 viewers, according to data platform Esports Charts.
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Unlike the previous year, when Supercell organised the event at the Helsinki Exhibition and Convention Center alongside the Clash of Clans and Clash Royale World Finals, the 2025 edition took place at DreamHack Stockholm as a standalone competition.
Despite an increase in airtime, which nearly doubled compared to 2024, the average viewership also suffered a major decline, stopping at 119,035 (down from 639,209 in 2024).
Nonetheless, the same esports organisations continue to be key drivers of viewershipt. Japanese team Crazy Raccoon (CR) was featured in three of the five most-watched series of the competition, with other top teams such as SK Gaming, HMBLE, and Revenant XSpark appearing on the viewership leaderboard.
What Happened at the Brawl Stars World Finals
Crazy Raccoon lifted the Brawl Stars Championship trophy after a dominant win against Italian side HMBLE, taking revenge for its defeat in the 2024 edition and winning 40% of the $1m (~£754,330) prize pool.
The two teams started their campaign together in the group stage, with CR already prevailing in its opening match. Other potential title contenders, SK Gaming and Totem Esports, also made it through the group stage, setting up a stacked knockout bracket where almost every series could have passed as a grand final.
The playoff stage; however, didn’t really live up to the expectations, with six of the eight series ending with a 3-0 scoreline. Unsurprisingly, the remaining two series with 2-3 records ranked among the most-watched matches of the tournament, proving that fans are always more likely to tune in when the competition is close.
The viewership was quite widespread across different demographics, with English and Spanish recording around 50,000 viewers each, followed by Portuguese (39,959) and Japanese (35,506).
YouTube ended up being the preferred platform for the large majority of viewers (147,974), surpassing Twitch by over 90,000 users. This is a trend reversal from 2024, which had Twitch dominate with over 900,000 peak viewers.
Source: https://esportsinsider.com/
