Riot Games will bring VALORANT to the debut edition of Rolling Loud India, introducing a dedicated experience zone at the hip-hop festival later this month.
The collaboration marks one of the first times VALORANT has formally partnered with a large-scale music festival, and the first time done so in India. Rolling Loud India will take place on November 22nd–23rd at Loud Park in Navi Mumbai. The festival features a wide headline roster including Central Cee, Wiz Khalifa, Don Toliver, NAV, Swae Lee and more, alongside a special performance from Indian rapper Divine.
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VALORANT Activations For Fans
According to the release, Riot will debut a multi-sensory VALORANT installation designed to merge music and in-game culture. Fans can expect karaoke pods featuring tracks associated with the shooter, quick-play challenge stations and interactive art spaces built to recreate elements of VALORANT’s world.
The collaboration also builds on previous music projects linked to the game. Riot highlighted prior India-facing releases such as ‘Raja,’ the 2022 anthem introducing Agent Harbor, and ‘Bunker,’ a community track featuring Mumbai artist Tienas.
Arun Rajappa, Director of Publishing for Riot Games India, said: “VALORANT reflects the spirit of its players, a community that connects through music, emotion, and play. Rolling Loud is a global hip-hop phenomenon, and its debut in India marks a high-impact cultural moment.”
Rolling Loud Co-founders Matt Zingler and Tariq Cherif added in the release that gaming aligns naturally with the festival’s focus on culture and self-expression.
The partnership arrives as VALORANT continues to expand its esports ecosystem in South Asia. Earlier this year, Riot committed to additional regional events and broader community investment around the game’s fifth anniversary.
Fans attending Rolling Loud India will be able to access the VALORANT experience zone throughout the two-day festival.
Source: https://esportsinsider.com/
