Stream Hatchet, a subsidiary of GameSquare Holdings (NASDAQ: GAME), has announced a strategic collaboration with the game publisher Ubisoft to support the launch of the studio’s latest title, Tom Clancy’s Rainbow Six Siege X.
While the financial terms of the partnership were not disclosed, the live-streaming analytics platform will be leveraging its technology and data-driven insights to activate creators as a part of Ubisoft’s influencer strategy.
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Launched in June 2025 during its 10th anniversary, Rainbow Six Siege X is the next evolution in the franchise, aiming to attract new generations of players while maintaining the competitive content locked behind a paywall.
“We’re proud to partner with Ubisoft on one of the most anticipated releases in tactical gaming,” said GameSquare’s CEO Justin Kenna. “This collaboration reflects the strength of our platform and Stream Hatchet’s evolution from analytics to a full-service marketing engine capable of delivering value to customers on a global scale.”
The partnership is expected to contribute to GameSquare’s 2025 revenue as the company looks to improve its financial position after losing $16 Million (~£11.79 Million) during FY 2024, with revenues amounting to $96.2 Million (~£70.87 Million).
GameSquare will host its Q2 earnings call for the current financial year on August 14th.
Other Stream Hatchet Esports Partnerships
With yet another publisher locked in, Stream Hatchet is slowly establishing itself as one of the leaders when it comes to analysing livestream content. The data company was recently named the Official Data and Insights Partner for the 2025 edition of the Esports World Cup (EWC), and also renewed its deal with Riot Games for global events last year.
Stream Hatchet’s parent company, GameSquare, is known for owning several ventures in the gaming and esports space, including esports team FaZe Clan. Apart from this, the holding company also owns Code Red Esports, Fourth Frame Studios, and multiple other companies in the esports industry.
Source: https://esportsinsider.com/
